Our Journey

From Dreams to Adityam Jewels


When young, we often dream big, only to be grounded by reality as we grow older. But sometimes, the universe has other plans. In 2016, our founder, Aditya Natani, was ready to take a bold leap into the unknown. What began as a small step quickly transformed into something far greater—what we now proudly call "Adityam Jewels." A brand synonymous with quality, craftsmanship, and elegance of Kundan imitation jewelry. It was born out of a vision to offer Kundan jewelry that not only adorns the wearer but also resonates with the soul.

The Vision Behind Adityam Jewels

The name "Adityam" is derived from the Sanskrit word for the sun, symbolizing light, power, and brilliance—qualities that are reflected in every piece of jewelry we create. Aditya Natani, envisioned a brand that would bring the brilliance of the sun into the lives of our customers through meticulously crafted jewelry using high-quality materials that mimic the look and feel of traditional Kundan jewelry, but at a more affordable price.

With a deep respect for India’s rich cultural heritage, Adityam jewels was established to bridge the gap between classic designs and contemporary tastes. We believe that jewelry is more than just an accessory, it’s an expression of one’s identity, a celebration of milestones, and a keepsake of cherished memories. It is the first thing people notice. Your outfit may be designer, but jewelry makes it unforgettable," says Aditya Natani, the visionary behind Adityam Jewels.

Our Commitment to Craftsmanship

Setting a New Standard

We carved our niche by focusing on building a discerning clientele. By committing to offering only the highest quality collections, with handpicked gemstones, glass, beads, and enamel, we naturally attracted those who appreciate fine craftsmanship. Adityam Jewels became the go-to destination for traditional jewelry lovers seeking unique, luxurious pieces without breaking the bank. Craftsmanship is at the heart of everything we do. Our artisans, who have honed their skills over generations, bring each piece to life with meticulous attention to detail.

Our collections are a testament to the dedication and passion that goes into every step of the jewelry-making process. From intricate traditional designs that honor our heritage to sleek, modern pieces that appeal to contemporary sensibilities, our jewelry is crafted to perfection. Explore our exquisite collection of imitation jewelry, featuring elegant statement pieces and stunning designs for special occasions. Explore our beautiful imitation jewellery collection, featuring elegant statement pieces and unique designs for special occasions. Perfect for adding a touch of glamour to any memorable event.

Come Say “Hello”

We’d love to get to know you better and be a part of your jewelry journey. Follow us on Instagram, Facebook, to stay connected. Explore our exclusive collections on our website, or find us on Mirraw Luxe, Jaypore, Kaari Market, and Pernia's Pop Up Shop.